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In 1982, Potomac Incorporated opened its doors in Bethesda, Maryland to conduct public opinion polling, political consulting, and market research.  

Our staff honed their skills in the political and public policy arena. Many of the senior Potomac staff rose to prominence in working for Members of Congress, the Center for National Policy, Congressional Quarterly, and the University of Maryland.  

Potomac offers a comprensive range of services

In our first decade Potomac was both newsmaker and chronicler,  headlining election analyses in Baltimore, Washington, and Virginia.  All the while, we were orchestrating many successful campaigns for Congressional and statewide candidates.

Capitalizing on the many talents and capabilities of its dedicated professionals, Potomac expanded into a full-service communications and research firm serving the needs of the business and nonprofit worlds. 

Our underlying philosophy:  Our clients deserve excellence.

From day one, our principals and high-level professionals work with clients on strategic planning and goal setting.

We use a team approach, for strategic input and creative development. 

  • We believe in staying in close touch with our clients to ensure quality service.          
  • Our experience and longstanding relationships with quality vendors enable us to use cost-effective solutions.

Our long and impressive research history gives Potomac a competitive edge in designing communications strategies. We' re able to custom design research projects to get the right information. Then we can take that information and design the perfect marketing plan for clients. 

Today, Potomac is a full-service, award-winning public affairs/public relations and marketing research firm, providing high-level service to a wide range of Fortune 500 and other corporate, nonprofit, media, and governmental clients.  In so doing, the firm enjoys a reputation for excellence, clarity, and thoroughness.  Briefly, our services include:

  • Strategic planning and campaign development                                         
  • Quantitative and qualitative survey research                                          
  • Media relations and training                                 
  • Print advertising from concept to placement                                   
  • Video production                                           
  • PSAs for television and radio                                           
  • Writing and design of brochures and newsletters                                          
  • Website production                                          
  • Event coordination                                           
  • Government relations
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