Potomac Incorporated Wins National Aegis Award
For Recycling Video
BETHESDA, MD – Potomac Incorporated has won a 2001 Aegis Award for an 8 minute recycling video produced for the Montgomery County Division of Solid Waste Services. Potomac was also named an Aegis finalist for a second recycling video it produced.
The Aegis Awards are the video industry’s premier competition for peer recognition of outstanding video productions and non-network TV commercials. “You Live Here. Save It. Recycle.” was recognized for its outstanding production quality in the “Training/Education” category by a distinguished panel of judges representing industry professionals from around the country.
“It is quite an honor to win an Aegis Award,” said Keith Haller, Potomac’s president. “It is especially gratifying when you win recognition for promoting such an important activity as recycling.”
“You Live Here. Save It. Recycle.” was produced to increase recycling awareness among Montgomery County high school students. The video was filmed on location at Montgomery Blair High School and featured students from the school in the video. It included numerous special effects to appeal to a teenage audience.
A second educational video aimed at elementary and middle school students entitled “Love Your Planet. Recycle.” was named a 2001 Aegis finalist. This video featured a combination of animated space characters called “Spacenauts” and students from Montgomery Village Middle School.
Both videos were written and produced by Linda Sobel Katz and directed by David Gibbs of Brainbox Productions.
Since its founding in 1982, Potomac has grown into one of the Washington area’s most influential full-service strategic communications and research firms. Potomac delivers expert guidance to a variety of governmental, non-profit and corporate clients.
Potomac counts among its clientele Comcast, Georgetown University, Allegheny Power, Washington & Lee University, Montgomery County, Mars Incorporated and the Greater Washington Board of Trade.