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Potomac Wins An Emmy WASHINGTON – With special recognition from the National Academy of Television Arts and Sciences, Washington-Baltimore-Richmond, Potomac Incorporated received a coveted “Emmy Award” for its unique production of a television public service announcement about handgun safety.

The Emmy was presented to Potomac President Keith Haller and Video Producer Dan Cohen during the 42nd Annual Emmy Awards Dinner for the Capital Region held at the Marriott Wardman Park Hotel  on June 17, 2000.

“Potomac is especially honored to win this award. Public service is an important element of our firm’s mission,” said Haller. “Besides the high praise from our peers, it is gratifying to know that the development and airing of this television spot can help save lives. Nothing could be more worthwhile.” 

Working closely with the Montgomery County Department of Health and Human Services, Potomac produced this spot as an important part of an overall public education campaign. The spot was designed to heighten public awareness about a new law requiring Montgomery County residents buying or leasing handguns to have a trigger lock or lockbox added to prevent firearm accidents. 

“Potomac’s recognition by the National Academy of Television Arts and Sciences is well deserved,” said County Executive Douglas Duncan. “Potomac effectively helped publicize Montgomery County’s child safety law, and dramatically drove home the point that kids and guns are a dangerous combination.” 

Since its founding in 1982, Potomac has quickly grown into one of the Washington area’s most influential full service strategic communications and research firms.  Potomac counts among its clientele Cellular One, Comcast, Georgetown University, Allegheny Power, Montgomery County  government, and the Greater Washington Board of Trade. 


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