||Potomac provides turnkey focus group research. We will recruit the respondents, host the sessions in a professional facility in your target market, provide audio and video recordings of the sessions and complete transcripts, and write a final report summarizing the research findings.|
Our report can be a one-page executive memo with bullet-pointed topline conclusions, a detailed bound report, or an edited videotape of the most important respondent comments, depending on your needs. At the conclusion of each project, we will provide a briefing for you and your team.
We have conducted focus groups from coast to coast, and our moderator Wayne Jacobs personally facilitates 200 or more groups per year. We are equipped to handle most any subject matter, from basic image testing to highly technical subject matter and controversial public issues.