Potomac researched the marketplace, collecting information on demographics, leading corporations and business groups, community organizations, and influential media outlets.
We dispatched a team of interviewers to meet with opinion leaders in Dallas/ Fort Worth; and also continued and completed a total of 105 one-on-one interviews from our Bethesda office.
We designed and carried out a quantitative telephone survey of 400 randomly selected adults to get their views about this corporation and issues that are important to the residents of this region.
Potomac completed this comprehensive study in a timely manner and to the satisfaction of the client. The report included a "summary of conclusions" about the corporationís standing in the community and directions it might take.
It is expected that additional studies will also be carried out in other U.S. markets.